Fleet Source raises awareness of National Road Safety Week

Fleet Source Ltd joins the national Road Safety Week campaign encouraging people to drive less, live more.

Fleet Source is taking part in this year’s Road Safety Week (23-29 November), as part of a national campaign coordinated by Brake, the road safety charity, encouraging people to drive less, live more and make our streets safer, more pleasant places.

National Road Safety Week

As part of the campaign, members of the Fleet Source team have considered the travel options open to them and have decided to switch their usual mode of transport – the car, to using public transport, cycling or walking for their daily commute. We at Fleet Source understand the link between improving road safety, preventing casualties, protecting people and the planet, and our choice of transport and encourage others to consider the ‘drive less, live more’ campaign.

With the ever-increasing number of cyclists, pedestrians and motorcyclists on the UK’s roads, now it is more important than ever that drivers are aware of vulnerable road users when behind the wheel. Our FORS and CLOCS Approved Safe Urban Driving course focuses on the safety of vulnerable road users, with a particular focus on cyclists. The day includes practical ‘on-road’ cycle training to give the driver a real life experience from the perspective of a cyclist riding on London’s roads.

Fleet Source is joining thousands of other organisations, schools and community groups across the UK promoting life-saving messages as part of Road Safety Week, the UK’s biggest road safety event.

The Road Safety Week 2015 theme, drive less, live more, is about making our streets safer, more pleasant places by encouraging people to drive less, as little as possible, or not at all if they can. The campaign asks everyone to consider how they use roads, and see if they can reduce car journeys by walking, cycling or using public transport instead.

In 2014, five people were killed and over 60 were seriously injured every day on UK roads [1][2]. Two-thirds (63%) of trips are made by car, including four in 10 (40%) trips of less than two miles [3][4]. Road Safety Week is an opportunity for everyone to spread vital road safety messages, including the ‘drive less, live more’ campaign, to help reduce that toll to zero and ensure everyone can get around without fear or threat.

Julie Townsend, deputy chief executive, Brake, said: “We’re delighted Fleet Source is doing its bit to make our roads safer by getting involved with Road Safety Week and helping to spread the ‘drive less, live more’ message. Local support for the road safety cause is vital if we are to achieve our goal of putting an end to road deaths and injuries, and enabling everyone to get around without fear or threat. We can go a long way to achieving this if we all commit to reducing traffic on our roads. We are asking everyone to consider whether their journey – to school, to work, to the shops, to visit friends or family – can be made on foot, bicycle or by using public transport instead. Driving less reduces congestion, pollution, and traffic danger, making our streets safer and more pleasant places, plus it can make you fitter, healthier and happier.”

Find out more about Road Safety Week and Brake’s drive less live more campaign. Tweet your support: @Brakecharity, #RoadSafetyWeek, #drivelesslivemore.



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